Donald Trump has jumped on the MLM bandwagon with the debut of his Trump Network.
Great. Just what we need. Another celebrity lending their face to an MLM scheme.
After all, if Donald Trump has gotten into MLM that must mean that MLM is a valid business structure as all the MLMers tout, right? If Donald Trump is in MLM it must be great, right?
Wrong and wrong.
Obviously associating Donald Trump’s face with a “business opportunity” is an attempt to add legitimacy to not only his little MLM venture but the industry as well.
I can just hear all the MLMers now, in their recruitment schpeels: “MLM must be great. After all, Donald Trump apparently thinks so.”
The Trump Network products are a strange lot: There’s an in-home test to assess whether you’re getting the proper level of nutrients; The Silhouette Solution, a meal plan that looks similar to things like Jenny Craig, to help you shed that unwanted weight; and QuikStik, described as a “Mood Infusion beverage.”
Oh brother…another supplement and nutrition MLM. Why? Because you can make up anything you want and market it as effective. The FDA doesn’t regulate these types of supplements, so you can basically claim what you want without fear of having to prove it. Then charge a pretty price.
And like a good businessman, Donald makes sure that if you sign up to sell his products, you must accept a monthly auto-ship of the products, which will cost you $129.20 per month.
All the typical trappings of an MLM are there, including a “fast start bonus” for recruiting others quickly and your own website, which you can have for $19.95 a month.
Donald Trump is a businessman who’s counting on his name recognition to add credibility to his MLM business and thus make him a fortune. With this venture, however, he’s completely lost any credibility in my eyes. His MLM is just the same old hype in a new package.