PinkLighthouse.com

As I was looking at Mary Kay’s India site, something hit me.

The models on the site.

When you market products, don’t you want your potential customers to see themselves using your brand? And shouldn’t your marketing materials reflect that?

Then tell me why the models on the Mary Kay India site are blondes and fair-skinned brunettes (with an occasional black woman thrown in) ?

Are there no beautiful Indian models they could put on the site? (Of course there are.)

But check out the picture of the models on the main page at the bottom:

Mary Kay recently announced that they are opening a “beauty center” in Mumbai, India.  This new store is just the latest in Mary Kay Inc.’s continuing invasion of India.

Mary Kay Inc. expects to invest about $20 million in the Indian expansion in the next five years.

India’s per capita income, according to the latest figures released by the World Bank, is 40,000 Rupees.

That’s equivalent to $950 U.S.

So I was curious…

In a nation whose per capita income is lower than 159 other nations, how much would it cost the average Indian woman to use Mary Kay makeup?