Maybelline New York Holding Big Beauty Event July 30th at Grand Central

Received this press release in email yesterday and thought you might be interested.

MAYBELLINE NEW YORK TO HOLD SENSATIONAL EVENT JULY 30 AT GRAND CENTRAL TERMINAL RITE AID AND OUTSIDE GRAND CENTRAL TERMINAL

Professional Makeup Artists to Offer On-The-Spot Mini Sensational Lipcolor Makeovers Inside Rite Aid
and Under Grand Central Taxi Stand at 43rd Street and Vanderbilt Avenue

Live Musical Performances by the Cast of Broadway’s CHICAGO the Musical Under the Grand Central Taxi Stand

Camp Hill, PA (July 27, 2009) – Maybelline New York will be center stage Thursday, July 30, with the cast of Broadway’s CHICAGO the Musical to launch Maybelline New York’s new Color Sensational Lipcolor. The fun starts with free on-the-spot mini sensational lipcolor makeovers at the Rite Aid in Grand Central Terminal and outside under the Grand Central Taxi Stand at 43rd Street and Vanderbilt Avenue. Highlighting the event will be live musical performances by the cast of Broadway’s CHICAGO the Musical under the Grand Central Taxi Stand at 3:30 and 4:30 p.m.

Professional makeup artists will provide lip-scriptions and help women identify their perfect lip shades and offer first come, first served mini sensational lipcolor makeovers at Rite Aid, 26 Grand Central Terminal, July 30, 8-10 a.m., 12-2 p.m. and 3-7 p.m. Makeup artists also will be outside under the Taxi Stand at Grand Central Terminal 3-7 p.m.

Visitors can enter to win free tickets to Broadway’s CHICAGO the Musical, with Maybelline New York giving away a free pair of tickets every hour between 3 and 7 p.m. Coupons for Maybelline New York’s Color Sensational Lipcolor, gift bags filled with sample size products and 50 percent off discounts for CHICAGO the Musical will be available on a first come, first served basis.

“We’re thrilled to support the national debut of Maybelline New York’s Color Sensational Lipcolor with the lipcolor makeovers at our Grand Central Station Rite Aid store,” said Judy Wray, Rite Aid Category Manager, Cosmetics/ Fragrances. “From the CHICAGO Dance Mob street team dressed in costume promoting the event inside and outside Grand Central Station to the street performances of the cast of Broadway’s CHICAGO the Musical, this is a tremendously creative promotion that is sure to get some attention.”

The promotion also gives Rite Aid customers a sensational deal on tickets to the hottest show on Broadway, CHICAGO the Musical. Tickets are available for as low as $64 now through Oct. 6 and can be obtained by visiting BroadwayOffers.com or calling 212-947-8844 and using the code CHMBRO625.

With any purchase of Maybelline New York Color Sensational lipcolor, New York customers also can enter to win a CHICAGO prize package with a grand prize of two free show tickets, a post-show backstage tour and a CHICAGO gift basket including a CD/DVD package, stockings, t-shirts and souvenir books. Ten runners-up prizes include two free show tickets. Details are available in Rite Aid stores.

Maybelline New York is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com for the latest news and product introductions, seasonal trends and advice. Also available in Spanish.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,800 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s Web site at www.riteaid.com.