It’s Holiday Open House season for Mary Kay Consultants.
Mary Kay meetings right now are filled with Directors showing Consultants how to make pretty gift baskets filled with Mary Kay products and how to set up hundreds of dollars of inventory in pretty displays all over the house.
When I was a consultant, I too was convinced that Holiday Open Houses were the thing to do. I spent hours cleaning the house, getting a few food goodies set out for guests, making all my Mary Kay special edition items looking grand…and yet, I really didn’t sell a whole bunch. Open houses took a great deal of time and didn’t really deliver.
Sure, there were always one or two consultants who sold 500 or 1000 or 2000 dollars worth of Mary Kay to dozens of guests.
But for the most part, consultants just didn’t have enough customers to even justify such a holiday event, let alone to get many sales.
Did you ever do an open house? If so, was it a success?