I received the latest Price Comparison sheet going around now in Mary Kay. When I was a consultant, such sheets were common, as directors were always comparing the prices of Mary Kay to other “department store” in an attempt to show how inexpensive Mary Kay products are.
Yes, many Mary Kay products are cheaper than their competitors’ similar product. But I’ve always been a little skeptical about comparing Mary Kay products to those of companies like Clinique or Lancome. To me, Mary Kay isn’t quite at the same level of quality as those department store brands. I think Mary Kay products are more closely comparable to brands like Maybelline, CoverGirl, and Loreal.
In fact, Mary Kay is LESS on trend than any of those three companies, yet such drug store brands are usually looked down upon by the Mary Kay community as being inferior.
This latest sheet is supposedly trying to show how, in these penny-pinching times, Mary Kay is a better choice than the popular drug store brand Loreal.
Unfortunately, it fails.
Loreal beats Mary Kay on price for 16 of the listed 19 products. One product that Mary Kay makes doesn’t have an equivalent in Loreal, so we can just throw that one out. Therefore, Loreal wins the price contest for 16 of 18 products.
And I’ll be the first one to argue that for the quality, price and timeliness, Loreal is the CLEAR winner, not Mary Kay.
Here’s the document so you can check it out yourself: