One theory often repeated by Mary Kay directors is that when times are tough, women still buy lipstick. In fact, they claim there is evidence that lipstick sales actually increase.
But a recent story published by the Economist says the data don’t always support this theory.
The term “lipstick index” was coined by an Estee Lauder executive during the 2001 recession. But the index is less than reliable. Sometimes sales go up during tough times, other times they go down.
The bottom line: reliable historical sales figures don’t exist to support the theory.