How many times have you heard that Mary Kay products are so much better because of the superior ingredients and personalized service?
Lots of MLMs promote the belief that somehow their products are better because they aren’t available in stores. Because you get personal service that you don’t get in retail environments.
And that direct sales is THE way to go when it comes to marketing products. In fact, it’s the wave of the future.
But I find it all hard to swallow.
The REAL thing that direct sales is good for is getting a bunch of people to hawk your products without having to pay them a salary or benefits.
People have been buying facial cleansers for years and somehow managed to figure out how to wash their face without having to invite a bunch of friends over to their house for two hours .
Just a thought on this Saturday… 🙂