As I was looking at Mary Kay’s India site, something hit me.
The models on the site.
When you market products, don’t you want your potential customers to see themselves using your brand? And shouldn’t your marketing materials reflect that?
Then tell me why the models on the Mary Kay India site are blondes and fair-skinned brunettes (with an occasional black woman thrown in) ?
Are there no beautiful Indian models they could put on the site? (Of course there are.)
But check out the picture of the models on the main page at the bottom:
And on the main makeup page: http://www.marykay.co.in/Makeup
And the model on the fragrance page: http://www.marykay.co.in/Fragrances
And the model on the skin care page: http://www.marykay.co.in/SkinCare
The message I would take away, if I were an Indian woman, is that Mary Kay is a company that sells products for light skinned women but they probably don’t have products for me.
Is it just me?