Mary Kay recently announced that they are opening a “beauty center” in Mumbai, India. This new store is just the latest in Mary Kay Inc.’s continuing invasion of India.
Mary Kay Inc. expects to invest about $20 million in the Indian expansion in the next five years.
India’s per capita income, according to the latest figures released by the World Bank, is 40,000 Rupees.
That’s equivalent to $950 U.S.
So I was curious…
In a nation whose per capita income is lower than 159 other nations, how much would it cost the average Indian woman to use Mary Kay makeup?
I took a conservative approach, picking only the basic color cosmetics I thought most Indian women might use regularly.
Here’s what I chose for the average Indian woman’s cosmetic bag:
|Mary Kay Product||Price in Rupees (Rs)|
|Eye Color||620 Rs|
|Total: 2660 Rs|
India’s average monthly income is 3,333 Rupees (40,000 / 12).
That means that for just the basic items listed above, the average Indian woman would be spending 80% of her monthly income.
Forget about that sleek black Mary Kay compact. That would set her back another 750 Rupees.
And she can’t even consider purchasing any Mary Kay skin care.
Am I missing something? Just who is supposed to be buying Mary Kay in India?