Mary Kay Ash founded the Company on the Golden Rule: “Do unto others as you would have them do unto you.”So let me ask you this: Do you like being lied to?
You see, a lot of women who were in Mary Kay had a big problem with the fact that they had to tell little and not-so-little lies just to get appointments or recruits. For instance…
- We found ourselves calling customers and telling them we were in a contest or our Director had challenged us to do 30 faces in 30 days. Yet we knew we weren’t. We knew that it was just a script; a gimmick to get our customer to hold a class with some new people so we could increase our customer base and maybe get a new team member.
- We told potential recruits that it only cost $100.00 to join Mary Kay. We knew that technically this was correct, but that our recruits would be “encouraged” to purchase large inventory packages after they signed that agreement.
- We knew that when we invited guests to meetings that it wasn’t just about having a “girls’ night out” or trying out the latest Mary Kay products. We knew our Directors were going to do a marketing presentation, just as they did every week, with the intent of getting our guests to sign up as a Consultant.
Is it any wonder that we dreaded calling our customers? Is it any wonder that we felt just a little bit dishonest?