Turning a Product Sample Offer Into a Class or Collection Preview
Samples are used by Consultants to give away to women while out warm chattering. The sample is offered in exchange for the person’s opinion, with the understanding that the Consultant will call the woman in a few days to see how she liked it.
However, the person’s opinion isn’t the main goal. The whole point of calling back to get an “opinion” is so the Consultant can try to make an appointment with the woman for a skin care class or facial.
Here’s the suggested script.
“Hi (potential customer’s name), this is (your name). I met you in the produce department at the grocery store. How do you like the lipstick shade I gave you?
Super! You’ve been so wonderful to give me feedback on our lipsticks. I’d really love to get your opinion on some of our other products. Is there any reason why we couldn’t get together? (Ask if she’s interested in a facial or looking at more of the products lines.)
“It’s just as easy for me to hold a class for several people as it is for one. Is there any reason why you wouldn’t share your facial with some friends?
“I have some great limited-edition products coming out for the holidays. Why don’t we have a collection preview with some of your friends?
“Great! I want to call them in advance. Do you have their names and phone numbers handy?
“So (potential customer’s name), who do you think you would like to have join us? (Repeat guest’s name). okay…what’s her phone number? Who else? (Repeat other guest’s name), great. What’s her number? Who else? (Repeat other guest’s name), okay…
“(Potential customer’s name), today is Tuesday. On Thursday after 7 p.m. I’ll call your guests, and if you’ve already confirmed them to join you, I’ll have a gift for you.
“Thanks again (potential customer’s name). I’ll see you at 6:30 on Friday.”