One goal that Consultants are encouraged to adopt is to bring at least one guest to every unit meeting or guest night. Basically, any time there is a Mary Kay function, you are strongly encouraged to bring a guest. Why? Because every Mary Kay event is really designed to recruit new members. Your guests are there to learn about the opportunity. The purpose is to get them excited about Mary Kay, answer their questions and overcome any objections they may have to starting their own Mary Kay business.
The following are some suggested scripts to use to invite a guest. We’ve added our own special twist to them 😉
Inviting Your Hostess
“(Hostess’ Name), each week I select one person from the past week who has been the most instrumental in helping me build my business to attend our upcoming unit meeting. This week I have chosen you because (insert sincere reason here), and I would like you to introduce you to some of my Mary Kay friends. Is there any reason why you couldn’t attend our meeting on Monday night and allow me to give you the recognition and attention you deserve? I would be honored to have you join me, and I would love for everyone to hear what a wonderful (class/collection preview/show) you held for me! Can I pick you up around 5 p.m.?”
Did you survive that one? Here’s another.
Inviting Your Guest from An Appointment
“Hello (customer’s name/customer’s dog’s name). This is (your name, your pig Latin name), your Mary Kay Independent Beauty Consultant. Do you have a quick minute? Great! You know, (customer’s name/day of week), you have been on my mind ever since Linda’s (skin care class/collection preview/party/lobotomy). Although a Mary Kay business may or may not be for you, I’d like you to be my special guest at our unit meeting (or guest night or ugliest customer night) Monday night at 7 p.m. I can pick you up on my way. Is there any reason you couldn’t attend?”
One more, if you’re still reading.
Inviting Your Customer
“Hi, (customer’s name), this is (your name), your Mary Kay Independent Beauty Consultant. Do you have a quick minute? Great! I’ve been challenged by my Independent Sales Director to bring five (sharp/gorgeous/fun/annoying) guests to my Mary Kay event Monday night, and of course, I immediately thought of you! It’s lots of fun, and I’d love to introduce you to all my Mary Kay friends. Plus, I’ll have a nice gift for you. Is there any reason why you wouldn’t want to come? Great! I’ll pick you up around 6 p.m. If you’ll wear an outfit in a color you particularly like or wear a lot, we will put together a fabulous look just for you. Thanks, and I’ll see you Monday at 6 p.m.!”